Brand
Logo
The HMM logo is a word mark which intuitively indicates its shipping business and confidence as Korea's flagship carrier. The blue HMM letter embodies the shape of the front of a large ship crossing the ocean, and the red line on top represents the rising sun over the horizon where the ship is sailing.
Please ensure that there is always a minimum clearance in the four directions to avoid interference from other elements.
Logo Color System
Full Color
Positive
Negative
Solid Color
Marine Blue
White
Metalic Color
Gold
Silver
Brand Identity
Connect Values
Connect Values
Navigate Growth
The core value of brand identity contains the reason for HMM’s brand existence and values differentiating HMM brand from others. It is the basis for all corporate activities including sales and marketing and the brand organization's operation and management.
Corporate Color
The primary colors of the HMM logo are 'Marine Blue', symbolizing the ocean and 'Pioneer Red', symbolizing the sun. The intense contrast of the two colors intuitively represents the enterprise vision of HMM, taking on challenges without hesitation challenging the limits.
It symbolizes a strong forward movement, representing the image of an industry-leading eco-friendly company.
The solidly shaped logotype expresses trust and stability, and the blue and green gradient colors represent HMM moving towards the future.
